✦ BIS Hallmarked 916 Pure Gold•Made to Order Around Your Preference
CUSTOM CRAFTED. NOT PICKED FROM A SHELF.

Handcrafted Gold Jewellery,Made Just for You.

From a simple chain to a bridal haaram, our goldsmiths make the piece you have in mind, by hand.

INSIDE THE PATTARAI

40+ Years of Experience

Four decades of master goldsmithing experience.

Transparent Pricing

You see the full break-up before you pay.

BIS Hallmarked Gold

Hallmarked to BIS standard before it reaches you.
THE MSJ STANDARD

Your Story. Your Design. Our Craft.

Every jewel is crafted by experienced hands around your preference, with transparent pricing, thoughtful craftsmanship, and verified purity.

MSJ Master Goldsmith handcrafting jewellery with branded tools
MADE YOUR WAY

Gold Jewellery, Made the Way You Prefer.

Not picked from a showroom tray. Every piece is crafted from scratch around your choice of design, weight, and finish.

01

Recreate Family Jewels

Bring an old piece or photo—we check what can be made and give you the exact gold weight upfront.

02

Make from a Photo

Share a picture from online, and we handcraft it to match your preferred weight and budget.

03

Personalise Any Design

Adjust dimensions, add custom stones, or alter patterns before our goldsmiths begin crafting.

04

Remake Your Old Gold

We test your gold’s purity and weight in front of you, giving a clear estimate to craft a fresh design.

A STORY THAT MATTERS

A family memory, carried forward in gold.

Mr. Selva and his mother wanted a new chain made from a mangalsutra connected to his late father, without adding new gold. We discussed what was possible and crafted a new chain to their preference.

THE ORIGINAL FAMILY JEWEL
THE ORIGINAL FAMILY JEWEL
REMADE BY MSJ
REMADE BY MSJ
THE JOURNEY

From your idea to a finished jewel.

A clear process, with your approval at every important step.

01. Share Your Idea

Send us a photograph, sketch, old jewel or simple description.

02. Design & Guidance

We review what is possible and guide you on the design, size and weight.

03. Estimate & Approval

Review the estimated weight, making charges and total before confirming.

04. Handcrafting Begins

We begin crafting only after you approve the design and estimate.

05. Hallmarking & Handover

Your finished jewel is hallmarked and handed over with a clear final bill.

Start Your Design
WHAT WE CAN CRAFT

Gold jewellery for your moments, your way.

From traditional pieces to personal creations, every design begins with your preference.

01

Bridal and Temple Jewellery

Traditional gold pieces for weddings, rituals and special occasions.

02

Bangles, Bracelets and Chains

Made to your preferred size, weight and finish.

03

Rings, Earrings and Necklaces

Everyday favourites and statement pieces, shaped around your style.

04

Gold Gifts for Loved Ones

Meaningful gold gifts for birthdays, milestones and special moments.

Master Goldsmith at MSJ Jewellers bench
OUR CRAFT

40+ years at the goldsmith’s bench.

MSJ is a new name built on more than 40 years of goldsmithing experience. Every piece is made to order with care for detail, fit and finish.

40+ Years

Traditional goldsmithing experience

Made to Order

Every piece crafted for the customer

Start Your Design
TRANSPARENT PRICING

Know what you’re paying for.

Your estimate shows the gold cost, expected weight, making charges, stones and taxes before work begins.

Itemised Estimate

Gold RateBased on the gold rate when you confirm the order.
Estimated Gold WeightShared before crafting begins. The final weight may vary slightly with the design.
Making ChargesExplained clearly before you approve the estimate.
Stones and ComponentsIncluded in the estimate wherever they are used.
Applicable TaxesShown separately in your estimate.
Estimated TotalYour expected jewellery cost, explained upfront.

Payment and Confirmation

Before You Decide

Discuss your design and receive an estimate before committing.

After Approval

Work begins after you approve the design, estimate and timeline. Any advance is agreed beforehand.

At Handover

Pay the remaining amount against the final bill when your finished jewel is handed over.

Start Your Design
QUESTIONS & ANSWERS

Frequently Asked Questions

Clear answers to help you begin your custom jewellery journey with confidence.

Yes. Share a photo, sketch or idea. We’ll confirm what is possible and guide you through any changes.

Yes. We’ll study the original piece or photograph and explain what can realistically be recreated.

Yes. We’ll test its purity, discuss what can be made and show you the recovered gold weight before work begins.

Yes. We explain the gold rate, estimated weight, making charges, stones and taxes before you approve the estimate.

No. Share what you have in mind. We’ll guide you on the design, weight and available options.

Our gold jewellery is BIS hallmarked. We’ll guide you on the hallmark details for your order.

Yes. We discuss your budget and guide you on the design, weight and detailing that may work within it.

Any advance is discussed after the design, estimate and timeline are agreed.

Click Start Your Design or contact us on WhatsApp. Share your idea, and we’ll guide you through the next steps.

Have a question not listed here?

CONTACT US

Begin Your Story

Every custom jewel carries a story. Let us help you tell yours. Share your idea, old jewel reference or sketch to discuss with our master goldsmiths.

Atelier Address

Shop no 45, Jewellery Bazaar, Gemstar Complex,
Koolakkadai St, Town, Tirunelveli, Tamil Nadu 627006

Direct Contact

WhatsApp / Phone: +91 8072197784
Email: hello@msjjewellers.com

BIS HallmarkedBIS Hallmarked Guarantee for 100% Purity

Start Your Design